Letterboxd: Where film gets social

Letterboxd, the social media app for film lovers, is rapidly gaining popularity among Gen Z and millennial users.

Originally launched in 2011, the platform has seen a surge in growth post-pandemic, with more than 10 million users logging films, writing reviews and curating watchlists. Its appeal lies in its community-driven approach, where movie buffs share opinions and discover recommendations beyond algorithm-driven suggestions.

With partnerships emerging in the film industry and increasing mentions across pop culture, Letterboxd is redefining how people engage with cinema online – blending diary-like journaling with the interactivity of social networking, all centered around the love of movies.

– Laura Cubbage, 360 Media, Inc.