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Happiness is soft serve

by sally@the100companies.com

We’re obsessed with Big Softie, the new soft-serve shop in Summerhill. The vanilla is creamy, delicious and hugs the cone. Add metallic sprinkles, and I’m hooked.

The shop reminds me of my summer working at a New Jersey lake, and the ice cream trailer – a new amenity I was tasked with operating. There’s an art to it – everything from making the soft serve and knowing how to twirl a cone, to crafting sundaes and mastering the chocolate shell.

For our team, it conjures memories of comfort, family and special childhood moments. Who knew we’d all connect over a cone?

– Tara Murphy, 360 Media, Inc.

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