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Downtown Atlanta is welcoming a wave of locally owned businesses through the Downtown Pop-Up Opportunity Fund, an initiative that transformed vacant storefronts into vibrant retail destinations ahead of the FIFA World Cup.
Backed by Invest Atlanta, Downtown Atlanta, Inc. and Showcase Atlanta, the program offers grants ranging from $5,000 to $50,000 to help entrepreneurs open new storefronts. More than a dozen businesses – including bakeries, boutiques, tour operators and wellness concepts – are opening across Sweet Auburn, Castleberry Hill, South Downtown and beyond.
Designed to create lasting economic impact, the initiative is bringing fresh energy to Downtown well beyond the tournament traffic.
– Rehgan Smith, 360 Media, Inc.