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Traveling each week around the U.S. and other countries helping to extend The Atlanta 100 concept – we just launched our 17th, The Arizona 100, last week – I’ve discovered a sweet way to increase the chances I get a response: chocolate and caramel.
If a PR firm owner doesn’t respond to my email invitations to stop by or meet me for a short chat, I visit their office with a gift bag of 100 Grand candy bars.
I don’t always get the meeting – or the sale – but I leave a lasting impression, at least as long as the candy lasts.
– Chris Schroder, The 100 Companies