I’ve written before about my obsession with ClassPass and my disappointment when they raised prices – twice. Things have changed for ClassPassers yet again: no more unlimited classes. Users in Atlanta were paying $120 monthly for unlimited classes. Now, it’s 10 classes for $100.
It’s understandable, almost expected. I was taking an average of 15 classes per month, making each class roughly $8. That seems almost criminal considering many classes are $15-30. ClassPass’s original business model simply wasn’t sustainable.
It’s disappointing, yes, but I also totally get it. I’ll supplement my ClassPass with individual classes from my favorite local studios.