Peachtree Road Race enters new era with new title sponsorship

Atlanta’s iconic Peachtree Road Race is entering a new era with a historic name change, as it’s now officially the Northside Hospital Peachtree Road Race.

Announced in February, the partnership marks the first new title sponsor in more than 50 years, replacing longtime naming partner The Atlanta Journal-Constitution, which will remain the event’s official media partner. The shift reflects a renewed focus on health and wellness, aligning with the race’s legacy as the world’s largest 10K race.

As the Fourth of July tradition continues, the updated name signals both evolution and enduring community impact in Atlanta for years to come.

– Rehgan Smith, 360 Media, Inc.