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Impact of Social Media on Political Campaigns

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Social media has dramatically impacted campaigns and how Americans interact with elected officials. Here are three reasons social media is changing our political landscape:

· Rapid Response: 62% of Twitter and Facebook users say those platforms serve as their primary news source, according to Pew Research Center.

· Changing Narrative: Candidates can change the narrative at any point in their campaign with just 140 characters.

· Fundraising: Ted Cruz excelled in fundraising through an app for his bid for the Republican candidacy, garnering $26.6 million. Bernie Sanders – the favorite among young Democrats – also gained traction through his digital campaign using hashtag #FeelTheBern.

Joshua Harlow, Jones PR

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