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Atlanta icon of esthetics education debuts autobiography

by The 100 Companies

She’s a living testament that beauty changes lives.

Elaine Sterling founded The Elaine Sterling Institute in Atlanta with six students and a credit card. She created what has become a globally recognized beacon in the esthetics education industry. Now with 500 students, Sterling shares a wealth of experience in her new book “Beauty Beyond the Mirror.”

Realizing the beauty industry – with its appeal to creative individuals who don’t see college as their path – seemed ripe for growth, Sterling’s philosophy became tapping into talent and converting skill into prosperity. Considering the industry’s $500 billion worth, there’s significant opportunity for her students.

– Laura Cubbage, 360 Media, Inc.

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