Home LifestyleEvents SuperNova South Discusses the Future of Mobile Search

SuperNova South Discusses the Future of Mobile Search

by Michael Polzella

What if your smartphone didn’t grant you access to a recipe for guacamole, or steps for changing a flat tire? Lucky for us, the capabilities of mobile search are getting even stronger.

At SuperNova South’s “Searching Out Loud” session, Scott Nickels went through some of the finer details of mobile search. Here are two takeaways that had us thinking:

• The most commonly searched word? How.

• Twenty percent of Google searches each day have never been searched before.

Next time you ask Google to look up a movie time or find the nearest restaurant, take a second to admire its response.

Isamar Vega, SPR Atlanta

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