Home Business Instagram, Snapchat encourage users to BeReal

Instagram, Snapchat encourage users to BeReal

by The 100 Companies

BeReal is the newest social media app to draw attention from popular platforms like Instagram and Snapchat. The app randomly sends out a notification daily to users asking them to share a selfie with their friends. Once the app is opened, users receive a two-minute countdown to take their photo.

Instagram recently announced that the platform would test a dual-camera feature and begin sending out candid challenges daily.

Snapchat also followed suit and announced the release of a dual-camera feature. However, instead of replicating the same functionality, Snapchat users will choose several camera formats, including vertical, horizontal, picture-in-picture, and cut-out.

Hannah Hayes, 360 Media, Inc.

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