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The coronavirus surge has undoubtedly affected consumer behavior, and thus, holiday shopping. Black Friday has even now morphed into what some are calling Black November. That’s because experts have predicted for months that this year’s holiday shopping will occur earlier as retailers try to recover from losses during Q2 and Q3.
Retailers are also pivoting to address shoppers’ needs – deals will last longer with less in-store only offers likely. To avoid inevitable shipping delays and product shortages, consumers should plan ahead.
If you do go in-person on Black Friday expect longer wait times due to capacity limits and social distancing.
– Abby Watkins, 360 Media, Inc.