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3 steps to crafting a compelling business story

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Distilling down the why of what you do is the critical first step in business storytelling. Next is compiling the story elements. This is your big idea. Here’s how to unpack your story:

1. Identify your character(s). Your customer, an employee, a business partner or founder. These are the voices to your narrative, and their experiences are woven together to make your story unique.

2. Determine your turning point. A roadblock, challenge, obstacle or dream unrealized.

3. Give people a reason to care. Is there a moral or educational lesson? How is it emotionally relevant to your core audience?

– Hollie Geitner, The Pittsburgh 100

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