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Charging on, even with imperfect intel

by
Norman Cota

A business school professor told me his job was “to teach managers to make good decisions in the absence of perfect information.” The goal is to make a good decision, not to analyze endlessly.

On D-Day, General Norman Cota landed on Omaha Beach and found his troops pinned down by enemy fire. He analyzed the situation and arrived at a quick decision.

Running forward, General Cota led the Fifth Ranger Battalion up a steep bank and overtook the German gun battery, freeing the men on the beach to advance.

Analysis must be thorough, and sometimes it must be quick.

Kip Caffey, Gibraltar Wealth Management

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