United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling to be bumped because the flight was overbooked. A company creates its image and solidifies its reputation with every statement it makes — verbal or otherwise. That is why communications strategists should be an integral part of the leadership team.
People are increasingly making decisions based on values, and millennials are more likely to support companies demonstrating social consciousness. It’s critical to think through every angle of policies, procedures and statements with a professional communications strategist. Your reputation is at stake.