Home Business What Instagram Stories Mean for Marketers

What Instagram Stories Mean for Marketers


Last week, Instagram introduced Instagram Stories. Like Snapchat, users can post photos and videos that disappear after 24 hours.

What does this mean for marketers?

• Share behind-the-scenes content for the perfectly composed images you post.

• Instagram’s newsfeed algorithm orders posts to show moments it believes you care about most. Instagram Stories are in chronological order, meaning brands can increase their visibility by frequently adding content.

• Increased two-way communication. For a Q&A session, users can send brands questions using Instagram Direct, and brands can respond via their stories.

• Another social platform to share live and engaging content.

Leah Brown, S&A Communications

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