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Although $529 million was pledged to Kickstarter campaigns in 2014, the artists, inventors and entrepreneurs behind those campaigns often got something far more valuable than cash from their backers. They got exposure.

This exposure helped many campaigners turn one idea into an entire business, career or social movement. Now supporters of any cause, crowdfunding or otherwise, can pledge their social capital on the “crowdspeaking” platform, Thunderclap.

If a cause gets enough supporters and reaches their all-or-nothing goal (similar to Kickstarter), Thunderclap will tweet, share or post that cause’s message to the social networks that backers grant the site access to.

Thomas Schroder, Krowdfunding

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