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Big Store, Big Loyalty


A friend of mine has a home on Topsail Island, N.C., also home to the well-known Lowe’s Home Improvement. Though a big-box store, it provides the experience of a beloved mom and pop. Locals swear by it, and news has traveled across state lines.

The Belief Principle states beliefs determine behavior. You must be passionate about your beliefs. Your decisions and success will follow. Without identifying your end objective, your initiatives will lack definitive direction.

Lowe’s decided, “We’re a big store that wants to provide the experience of a small one.” As a result, massive success and customer loyalty followed.

– J.D. Crowe, Southeast Mortgage

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