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“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – poet Maya Angelou.

The beloved late Angelou knew a thing or two about how to treat people and foster relationships. Her insightful wisdom provides a cornerstone for my new customer service column on how to treat your clients and customers.

In the column, I’ll discuss real life case studies of companies that model great customer service, guiding principles from customer service experts and the psychology behind perfecting client relationships and creating the ideal customer experience.

– J.D. Crowe, Southeast Mortgage

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