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Cutting the cord is all the rage these days. With Netflix and YouTube, no longer are consumers at the mercy of cable rate hikes.
Yet producing high quality content on YouTube is a costly affair – and YouTube’s 45 percent cut of ad sales doesn’t help. In steps Patreon, a modern-day patronage platform that allows online content creators to make a living with the help of their biggest fans.
Now, instead of the Medicis supporting the likes of Michelangelo, we have the Millennials supporting the likes of Smooth McGroove, a bearded genius who creates a capella versions of classic video game soundtracks.
– Thomas Schroder, Krowdfund.com