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As I was frantically scrolling through the hoards of politically charged tweets on Election Day looking for new insight and poll numbers, one tweet from fashion magazine Nylon caught my eye: “the leotard trend is here to stay.” I digitally called them out on their tackiness, and they promptly deleted the tweet.
Brands: during highly emotional times that are gripping the nation, please turn off your scheduled tweets. While the nation is coping with a gun massacre on social media, we do not need to read your new blog post.
You’ll look out of touch and even inconsiderate to readers.